...environmentalists need to be less preachy. Mark Katz, a humorist and former speech writer for President Bill Clinton, said Americans might be more willing to take up conservation if they could first laugh at their own consumption. His suggestion is a bumper sticker for S.U.V.'s that reads, "My third car is a Prius," a reference to Toyota's popular electric hybrid vehicle.
Following Katz's advice in the New York Times's "It's Not Sexy Being Green (Yet)" I put together this bumper sticker and briefly uploaded the full version to CafePress. But good sense (and copyright laws) prevailed. Still, if anyone wants the full version for your own car I'll send the png to you for free, and add TM to the Prius too!